COVID-19: Mayor of London launches ‘Back to Business Fund’

03 Aug – The Mayor’s £1m Back to Business Fund will offer up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.

Pay It Forward London enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through crowdfunding.

The Back to Business Fund will match every pound raised by an eligible business up to a maximum of £5,000 – or 50% of their campaign target – in sectors which rely on physical trading and have been badly affected by Covid-19 restrictions, including retail, hospitality, leisure, tourism, travel, creative and arts, entertainment and recreation, and health and fitness.


How it works for businesses

Sign up now.
Get your business on the Pay It Forward London platform today, ready for when funding applications open on 10 August. It’s really easy. Click here to get started.

Get support.
Crowdfunder will provide coaching support to all businesses on Pay It Forward London, to ensure each business is set up to succeed in achieving their funding goals.

Get fundraising.
To be eligible for my match fund, you need to raise just 25% of your total target. The sooner you reach 25%, the sooner you’ll be eligible to apply for the match funding.

Apply for the match fund.
Applications for the match funding go live on 10 August.